Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists other countries where the product can be acquired. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only real difference is that whenever you light Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers all over the world have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. Among the countries list is the U.S., where the product is specifically targeted at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the merchandise in the U.S., though it remains the goal of the business to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it could be difficult for manufacturers to ship their products in to the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too much to be healthy. They also fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. podsmall.com One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It generally does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that’s commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar in place. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products based on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. The lack of health or trademark significance will not appear to have hindered the company from selling the products to the public.
Having less health or warning letters on all the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. In order to reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on the marketing materials.